This translation has not been editorially reviewed yet. The German version is authoritative. German version →
Guide from audit practice
What those responsible for websites need to know right now, written from the practice of an audit service with the same standards as our audits: verifiable and with stated limits.
16. September 2026
Keyword analysis: What Sistrix, Semrush, Ahrefs and Search Console deliver and what to do with it
The Search Console counts, the estimating tools compare: search volume, positions, visibility index, gaps compared to competitors. Six evaluations that carry decisions, the limits of the numbers, and why the audit service connects the Search Console for each project.
Read → · Audit area: SEO audit
15. September 2026
Accessibility statement: what belongs in it, who reads it and how it emerges from the audit file
Each public body must publish a declaration in accordance with the EU Model — with status, list of defects, audit method, contact and enforcement body. Which information a measurement provides, which only the body itself can provide, what the monitoring bodies of the countries additionally demand and why each version needs a version.
Read → · Audit area: Accessibility audit
15. September 2026
Accessibility in the framework contract: How purchasing centers set the template for thousands of municipalities
Municipalities rarely tender their websites themselves. They call up framework contracts of their purchasing centres and take over procurement modules. Who writes these templates, which requirements for accessibility therein and how an audit with seal becomes acceptance.
Read → · Audit area: Offer for municipalities and organisations
14. September 2026
Search Console: What Google knows about your website and how to use it
Impressions, clicks, positions, index status: Google counts, other tools estimate. Which evaluation carries decisions, what Rich Results 2026 still bring and which two steps are before each measurement.
Read → · Audit area: SEO audit
5. August 2026
GEO: how ChatGPT & Co. cite your website, and how to measure it
More and more answers are emerging in AI systems instead of search results pages. What citation capability technically means, which patterns AI systems prefer – and how to measure your own state, instead of suspecting it.
Read → · Audit area: GEO audit
5. August 2026
White-label audit seal: a new line of business for web agencies
Customers ask about accessibility, GDPR and performance — agencies need an answer that they don’t have to certify themselves. How white-label audits work and why the independent issuer is the core of the model.
Read → · Audit area: Agency model
5. August 2026
Cookie banners that really reject: This is how we measure whether “reject” works
The most common data protection finding is invisible: Tracker load before someone has consented – or continue despite rejection. Why a pretty banner proves nothing and how a technical measurement makes the difference visible.
Read → · Audit area: GDPR and cookie audit
5. August 2026
Why an automated test without a finding is no proof
An automatic accessibility test that finds nothing proves little. How false negatives arise – and what an audit method looks like that controls its own measurement.
Read → · Audit area: Accessibility audit
5. August 2026
Understanding WCAG 2.2: what is new and what it means for your website
The WCAG 2.2 brings new success criteria for focus, control areas and registration – and deletes an old one. The overview for website managers without jargon.
Read → · Audit area: Accessibility audit
5. August 2026
BFSG and BaFG: Who needs to be accessible now – the checklist
Since 28 June 2025, accessibility requirements have applied to many websites in Austria and Germany. Who is affected, what is demanded and how you determine your own state resiliently.
Read → · Audit area: Accessibility audit
How these texts come about
They are written by the same team that builds the audit engine, and they are subject to the same rules as an audit:
- Every number comes from the audit engine. Number of success criteria, score threshold, free quota: the texts read these values from the code that is also measured against. If the code changes, the text changes with it.
- Every article states its reach. It says what its finding applies to and where it ends. A guide that shows only the strong points is advertising in a different layout.
- Deadlines in the wording of the regulation. Obligations are reproduced as they stand in the legal text, in the tone of a factual statement.
- The technical basis for your legal advice. Whether a regulation applies to your offer is clarified by legal advice. These texts deliver the reliable finding for it.
If you would rather measure than read
Every article describes something the service also measures. If you want to know where your own website stands on one of these points, you find the audit areas under Services and under FAQ a list of every single checkpoint per audit area with explanation, the same lists that are actually measured against. How an audit proceeds is described in the audit procedure.
