This translation has not been editorially reviewed yet. The German version is authoritative. Deutsche Fassung
SEO
Price information in the shop: VAT, shipping costs and basic price on the price
Whoever offers consumers goods must state the total price with sales tax, say whether shipping costs are incurred, and show the price per unit of quantity for goods by weight, volume, length or area. This is stated in the Price Information Ordinance (PAngV) and applies in Austria via the Price Display Act. On shop pages, the SEO checking area technically determines whether the text contains an indication of sales tax and shipping costs and whether price lines with quantities bear a basic price. That is a statement in the text, not legal advice.
What exactly is checked
The kernel counts prices with currency in visible text. If there are any, he searches in the text for a reference to VAT (incl. VAT, VAT, VAT, including VAT) and to shipping costs (shipping costs, plus shipping, delivery costs, shipping). If one is missing, the finding indicates what is missing. For the basic price, he reads each line with price and quantity (kg, g, l, ml, m, cm, pieces, rolls, sheets); If there is no, per, base price or an indication such as /kg or /100 g, the result gives the line as an example.
What the Finding Is Not
A missing note in the text can be in the picture, in the shopping cart or on a linked page without the measuring core seeing it. And whether a commodity is subject to basic prices is decided by the regulation, not a word pattern. The finding says: nothing was found in the text of this page. Whether this is a violation, a person checks, in case of doubt, the legal advice.
Why it matters
Lack of pricing is a common reason for warning in online retail, and comparison services such as Google Shopping expect the same information in the feeds. A shop that carries the information clean on the price saves queries in the purchase process.
- Specify directly at the price or with a reference next to each price: including VAT, plus shipping, with a link to the shipping costs page.
- For goods by quantity, maintain the basic price as a field on the item and spend next to the total price, e.g. € 9.90 · € 0.50 / l.
- Check the output in the shop system on product page, category list and shopping cart; Every view with price needs the hint.
- Coordinate the wording with the legal advice and then cross-check a product page in the next round.
