This translation has not been editorially reviewed yet. The German version is authoritative. Deutsche Fassung
SEO
Thin content behind pictures: text that carries the page
Search engines rate text, not image surface. A page consisting almost entirely of photos has little content for Google, no matter how good the photos are. The SEO check area checks on marketing pages and the start page whether there is enough text to the pictures.
What exactly is checked
The kernel counts words and images of the page. From three images and under 150 words, the result arises if more than one image comes to 20 words. A page with 140 words and three images is left without a result, one with 40 words and twelve images is not.
Why it matters
Google describes thin content as pages with little or no added value. Such sites do not get good positions and draw the rating of the domain with them. Alternative texts help image search and accessibility, but do not replace the text of the page.
What is not meant
A post with a cover image or a product page with a gallery is not covered by this rule; They have their own additional packages. This refers to marketing sites that leave their statement to the pictures.
- To each image page write a text that bears the page: what is shown, for whom, with what benefit, at least 150 words.
- Captions with statement supplemented; They count as text and help visitors fly over.
- Maintain alternative texts per image; they are mandatory for accessibility and an addition for image search.
- Galleries with an introduction and a conclusion with a call to action.
