This translation has not been editorially reviewed yet. The German version is authoritative. Deutsche Fassung →
The central button: reachable with no long scrolling
The check looks at whether a page's central call-to-action button is reachable in the first screen. It's recognised by its design — its own area or border, sufficient size, padding — not by its text.
- Recognition with no keyword list is deliberate: a list of known phrases would find the wrong thing depending on industry and language. Design traits are language-independent.
- A common pattern on phones: on desktop, the button sits next to the text; on the phone, it slides underneath — behind the image, heading, and three paragraphs.
- The finding is a pointer, not a rule. Some pages deliberately explain first and prompt action second; then the report states that the button sits lower down, and the decision stays with the operator.
FAQ
How does the check recognise a call to action?
By design traits: a distinct area or border, padding, a minimum size, and position within the visible area. Deliberately not by keywords — those would depend on language and industry.
Does the button always have to be at the top?
No. The report establishes where it sits. Whether that fits the page is for the operator to decide — for a service that needs explaining first, lower down can be the right call.