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This translation has not been editorially reviewed yet. The German version is authoritative. Deutsche Fassung →

Canonical in the Indexing audit area: which address applies

The canonical address names which URL is authoritative for a piece of content. The check establishes whether it's present — the substantive question of whether it points to the right address belongs in the comparison with the site structure.

  • This point appears in two audit areas because it affects two things: in the SEO area it's about duplicate content and consolidating ranking signals; here it's about which address even makes it into the index at all.
  • The most consequential mistake is a canonical address that points to the homepage. Then every subpage declares the homepage authoritative — and disappears.
  • Almost as common: a canonical address that points to a redirected version. The search engine then follows the tag first, and then the redirect.

Deutsche Fassung — mit allen Prüfpunkten dieses Themas

  • Seal Digitale Barrierefreiheit
  • Seal Daten & Recht
  • Seal Technische Qualität
  • Seal Digital Excellence
  • Seal Cyberversicherung

Audited. For a better digital future.euid.com →