This translation has not been editorially reviewed yet. The German version is authoritative. Deutsche Fassung →
Checking Open Graph: how your page looks when shared
Open Graph tags determine the title, description, and preview image when someone shares your page on a social network or messaging app. If they're missing, the platform pieces something together itself — often the page's first image, sometimes the logo, sometimes nothing.
- The difference isn't minor: a shared link with an image and a description gets noticeably more attention than a bare address. And unlike search results, there's no second chance here — the preview gets generated once, at the moment of sharing.
- A detail that's often overlooked: platforms cache the preview. If you change an image afterwards, the change only shows up there once the cache refreshes.
