This translation has not been editorially reviewed yet. The German version is authoritative. Deutsche Fassung →
Naming author and publisher: who stands behind a statement
Statements with a named author carry more weight than anonymous ones. The check verifies whether a page makes clear who's responsible for it — in the text, and machine-readably in the structured data.
- For most company websites, the organisation as publisher is enough. For technical content, a named person carries more weight, especially when their role is clear.
- Consistency matters: what's stated in the text should also be in the markup. Two different attributions are worse than one.
