This translation has not been editorially reviewed yet. The German version is authoritative. Deutsche Fassung →
SEO
Author on the contribution: visible and in the scheme
A post without an author is a claim without a sender. Google describes in the quality guidelines that experience, expertise and trustworthiness depend on people, and AI response systems prefer to cite texts with originators. The SEO check area checks whether an author is named on pages of the post type.
What exactly is checked
The kernel searches meta name=author, rel=author, itemprop=author, elements with the author or byline classes, and the author field in the Article-JSON-LD. If he finds none of it, then the finding arises. A visible name without technical marking is not recognized; That is why the two go together.
Why it matters
Google links contributions to author profiles and uses the link to assess expertise. A contribution with author, role and profile has a head start in topics with responsibility (health, law, money). AI response systems identify sources; A text with author is a source, a text without is a found item.
- Name the author visible under the heading: name, role, reference to a profile.
- Technically as meta name=author and as author (person with name, optionally url) in the article-JSON-LD; The CMS delivers both from the user account.
- Create an author page per person with photo, role and topics and link to it from each contribution.
- For several authors, name each; for guest contributions, the guest, not the editorial staff.
