This translation has not been editorially reviewed yet. The German version is authoritative. Deutsche Fassung →
No field data available: what gets measured instead
If no field data exists for an address, measurement happens in the lab only — and the result says so. A lab value presented as field data would be a claim about real visitors that nobody actually collected.
- New pages, low-traffic subpages, and internal areas are affected. That's the normal case, not the exception.
- If the external measurement source also fails, the audit service keeps measuring with its own browser and marks the result as its own lab. Then the external tool's category values are missing — that's stated in the report too, instead of papering over the gap.
- This marking is why our reports occasionally show fewer numbers than other tools: missing data gets named, not replaced.
FAQ
Is a result with no field data worth less?
It needs to be read differently. For the question "what's causing it", the lab is actually better suited; for the question "how do my visitors experience it", the basis is then missing.
How do we get field data?
Through usage. Once enough visits accumulate, field data appears on its own — there's nothing you can actively do to make it happen.